The business mission, which will visit Madrid, Murcia and Valencia between May 4 and 8, will be led by Invest Pacific and is being carried out in partnership with the Valle del Cauca Governor's Office, with the support of ProColombia.
Colombian Region Targets Iberian Capital Across Agribusiness, Logistics and Renewable Energy.
Santiago de Cali, April 2026 — A business mission from Colombia's Valle del Cauca region will travel to Madrid, Murcia and Valencia between May 4 and 8 to highlight the advantages, attractions and opportunities the region offers to foreign investors, and to connect with Spanish companies in the agribusiness, logistics and renewable energy sectors.
The mission will be led by Invest Pacific — Valle del Cauca's foreign investment promotion agency — in partnership with the Valle del Cauca Governor's Office, through its Secretariat of Economic Development, Competitiveness and Employment Promotion, and with support from ProColombia.
"Spain is not a new market for Valle del Cauca: it is a strategic partner with more than $740 million invested in our region and over 1,900 jobs generated. This mission to Madrid, Murcia and Valencia seeks to deepen that relationship and open conversations with Spanish companies that are ready to take the next step into Latin America, with Valle del Cauca as their gateway," said Daniella Guzmán, Manager of Agribusiness, Logistics and Renewable Energy at Invest Pacific.
"We have the conditions to offer them a competitive platform, with preferential access to more than 60 markets and a logistics infrastructure that serves Colombia's main consumption and distribution hubs," added Guzmán, who will lead this strategic visit.
The business mission will focus on the advantages and attractions Valle del Cauca offers in agribusiness, logistics and renewable energy.
Agribusiness
Valle del Cauca contributes 35.3% of Colombia's agricultural output, is the country's fourth-largest avocado producer, and has 708,950 hectares suitable for agro-industrial crops. The region has installed processing and transformation infrastructure, a consolidated agribusiness value chain, and direct Pacific access for exports to any market in the world. Adding to this is a significant water advantage: the region is home to the largest aquifer in southwestern Colombia and is classified as low water-stress globally, ensuring reliable availability for high-consumption operations.
For Spanish companies — Europe's leading exporter of fresh fruit, with strengths in citrus, avocado, concentrates, purées and pet food — Valle del Cauca solves a structural problem: the need to secure tropical raw material supply chains at greater scale and lower cost, and the possibility of reaching Latin American markets with more favorable tariffs than from the European Union.
The subsectors with the highest attraction potential for Spanish companies are food manufacturing, concentrates and purées, industrial ingredients, pet food and animal nutrition — segments where Valle del Cauca's tropical raw material availability represents a direct competitive advantage over other platforms in the region.
Logistics
Valle del Cauca is the most strategic platform of the South American Pacific. Its multimodal infrastructure — which includes the Port of Buenaventura, an international airport and dual-carriageway highways — allows it to operate as a regional distribution hub serving the Andean market from a single point, with logistics free zones that also reduce the tax burden.
For Spanish logistics operators specializing in cold chain, pharmaceutical logistics and e-commerce, the region offers proven infrastructure, a consolidated network of local operators, and an expanding market. Priority subsectors include regional distribution centers for the Andean and Pacific markets, cold-chain logistics for fresh food and pharmaceuticals, and order management for e-commerce — one of the highest-growth segments in the region.
Renewable Energy
Valle del Cauca has exceptional physical and regulatory conditions for the development of renewable energy projects: high solar irradiation, abundance of agro-industrial waste for bioenergy and biogas, connection to the National Interconnected System, and the framework of Law 1715, which grants tax benefits for non-conventional generation projects. Through its 'Valle Verde' strategy, the region is opening additional opportunities in green hydrogen, green chemistry and circular economy.
For Spanish companies that already have active project portfolios in Latin America, Valle del Cauca represents a region with conditions superior to others on the continent, and with an institutional framework that reduces regulatory uncertainty at entry.
"Valle del Cauca concentrates 22% of Colombia's agribusiness sector and operates the Port of Buenaventura, which handles 49% of the country's foreign trade. These are not minor figures: they are the strongest argument we can take to Madrid. The Governor's Office is backing this mission convinced that strengthening ties with Spanish business translates directly into more investment, more jobs and more development for the people of Valle del Cauca," said Jerson Eduardo Valencia, Secretary of Economic Development, Competitiveness and Employment Promotion of the Valle del Cauca Governor's Office.
Spain has historically ranked as the second-largest source of foreign direct investment received in Valle del Cauca, with more than $740 million accumulated and over 1,900 jobs generated in sectors such as logistics, metalworking, health and technology. Iberian companies including Ership Group, Bandas Avícolas, Quirón Salud, Edel and Integromics have operated in the region for years and have consolidated Valle del Cauca as their entry and expansion platform into the Colombian market.
Three business decisions reflect this confidence of Spanish capital in the territory:
Greendipity (Grupo IF): Greendipity, a leading solar energy company headquartered in Cali, is part of Grupo IF, a conglomerate with more than 70 years of experience in Latin America and a presence in chemicals, agrochemicals, mass consumer goods, beverages and renewable energy. Its operation in Valle del Cauca positions the region as a renewable project development platform for a group with financial capacity and a consolidated regional network.
Agropecuaria Goloso (Grupo Vall Companys): In Tuluá, one of Spain's main food groups formalized a strategic alliance with Agropecuaria Goloso, consolidating its presence in Colombia's poultry and animal protein sector. A decision that confirms the direct complementarity between Spanish agribusiness and the region's productive capacity.
BERGÉ: The Spanish leader in automotive logistics unified its brand in Colombia after acquiring full ownership of BERGÉ Vigía, previously shared with local partner Transportes Vigía. With operational headquarters in Yotoco, Valle del Cauca, the company integrates transport, warehousing and value-added services for vehicles and trucks, consolidating the region as an automotive logistics hub for one of Spain's most relevant vehicle distribution groups.
"At Invest Pacific we have identified 51 investment opportunities from Spanish companies across various sectors, of which 11 correspond directly to agribusiness, logistics and renewable energy," explained Daniella Guzmán.
Through this mission, Invest Pacific aims to generate strategic conversations with Spanish companies that lead to concrete projects of expansion, operation or investment in Valle del Cauca. The long-term objective is to consolidate a permanent presence within the Spanish business community, positioning Valle del Cauca as the natural expansion destination for Iberian companies looking toward Latin America.
Invest Pacific is the foreign investment promotion agency of Valle del Cauca, with 15 years of experience supporting international companies in their arrival and expansion in the region. It works hand in hand with business leaders, universities and local governments to ensure a competitive and sustainable environment, offering its services at no cost to the investor.
Its support model covers the full entry cycle: identification of potential local suppliers and partners, market analysis, connection with the institutional ecosystem, and follow-up during the installation and growth stages. For Spanish business leaders, this means reducing time, uncertainty and entry costs — with an ally that knows the territory and has operated within it for 15 years.
