Newsletter 46 – TaskUs celebrates its second year of operations in Cali

, Invest Pacific

Newsletter 46 – TaskUs celebrates its second year of operations in Cali

TaskUs is a leading American multinational in digital enterprise services and digital CX solutions for the world’s most innovative companies.

TaskUs is a new but disruptive player in the BPO sector in Colombia, prioritizing a ‘People First’ culture for its employees. The company arrived in Cali in March 2021, with the support of Invest Pacific and the institutional ecosystem in the region, in its process of consolidation, talent acquisition, and growth.

Its operation started 100% virtually and opened its first office called ‘The Arena’ in June 2022, located in the north of Cali, ensuring a successful transition from work-from-home to office operations. The company has adopted an approach that prioritizes people, offering all its employees, regardless of rank, access to prepaid medical care, dental plans, and life insurance, all with 100% coverage.

In addition, TaskUs also offers other programs accessible to employees to promote a healthy lifestyle. All of this has resulted in TaskUs Colombia receiving one of the highest employee satisfaction scores among all company locations worldwide by the end of 2022.

TaskUs has been consistently recognized by different organizations for its people-first culture and positive workplace experience. TaskUs Colombia won a bronze medal at the annual CX Interaction Awards 2022 in the category of Best Human Capital Management for providing outstanding employee benefits. In early 2023, TaskUs Cali was awarded by the Colombian American Chamber of Commerce and the Presidential Agency for International Cooperation of Colombia (APC) at an event presenting the results of the “Empleo Hay” program to the Presidency of the Republic of Colombia, for its support of the program and commitment to generating employment for young people between 18 and 28 years old.

“Our dedication to the development of Cali starts with us. We remain committed to investing in the well-being, development, and future of our employees through various benefits and programs. Offering comprehensive and top-tier compensation packages, especially in this economic downturn, is our way of navigating these difficult times as a people-first company,” said Pabla Hernandez, Director of Operations at TaskUs Cali.

TaskUs also has a strong commitment to bilingualism in the region. In May 2021, it launched the language program for people from Cali called “The Art of Fluency,” a free virtual program open to those interested in improving their English proficiency and working in the BPO and customer service industry. In December 2022, TaskUs joined TEDx Cali to discuss the impact of bilingualism in the region and the capabilities and opportunities it provides for people from Cali.

“Bilingualism is considered a highly valued skill in the outsourcing industry. And many organizations, including TaskUs, have come together to create programs that help strengthen the English speaking and writing skills of the Cali workforce, especially young people. TaskUs is committed to helping people from Cali improve their job readiness in line with the company’s goal of creating more meaningful and purposeful work,” highlighted Beatriz Viveros, Senior Recruitment Manager for TaskUs Colombia.

TaskUs is committed to investing in learning and development, improving skills, and professional growth of its employees. One of its initiatives is ‘The Academy,’ a preparation and mentoring program for aspiring leaders. The program leverages the company’s coaching culture to guide employees in ascending the corporate ladder.

As part of the company’s commitment to local growth and development, TaskUs has also actively participated in social initiatives in the city. In October 2022, a group of volunteers took part in the Gran Sembratón Nacional 2022, restoring the basins of the Arroyohondo and Cali rivers.

About TaskUs

TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, HiTech, FinTech and HealthTech. As of December 31, 2022, TaskUs had a worldwide headcount of approximately 49,500 people across 27 locations in 13 countries, including the United States, the Philippines and India.